With over 15 years of experience as an in-house textile designer at Camira, Jodie is extremely knowledgeable in not just design, but technical weave structures, complex yarn types and the all-encompassing process from initial sketches through to finished product. Her passion lies in the technical aspect of textiles, creating new constructions and weaving fit for purpose.

She enjoys the hands on weaving of samples to ensure creation of the perfect textile that suits its end-use. In terms of design and innovation she is a great believer in the 'less is more' theory.